My Work
Browse through my work on SEO & Content strategies, written pieces, and UX writing projects.
UX Writing Projects
User Experience Writing for Ixigo
The goal of this project is to review existing UI copy and propose brand-aligned alternatives that convey a sense of helpfulness, humanity, and informativeness.
Jul 31, 2025
Crafting Engaging Microcopy for Mondal Coffee Machine
This case study explores how thoughtful microcopy design enhances usability and builds trust for a new-age, small-batch coffee machine brand tailored to older, non-tech-savvy users.
Apr 30, 2025
Latest articles
Tech
How Intelligent is Artificial Intelligence? Debunking the AI Hype
Is AI truly intelligent, or just corporate hype? Discover the truth behind artificial intelligence, its real capabilities, and why human creativity is still irreplaceable in this eye-opening deep dive.
Apr 30, 2025
Tech
The Future of SEO in a Web3 World: What Content Writers Need to Know
Discover how Web3 will impact SEO and how content writers can plan and create new strategies for the Web3 ecosystem.
Feb 27, 2025
Economy
Why Modern Products Don’t Last: The Hidden Cost of Consumerism
Have you ever wondered if the sweater you bought just last year is already worn out? If so, then read this blog to know better than to blame your lifestyle and unveil the curtain that's hiding the real culprit.
Jan 27, 2025
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